Saturating the market with Brockhampton

The Band 
Kevin "Ian" Abstract founded Brockhampton under the notion that everyone who ever felt left out, at a young age, could find solace in the music, brand, image, and message that Brockhampton presents.

Redefining the label "Boy Band", Brockhampton strives to take a term that has branded so many bands in the past in a similar image, and in-turn break that ordinary mold.

With seventeen young men hailing from multiple states and countries, Brockhampton will have not 

only transformed the notion behind the term boy band, but the way bands conduct marketing, 

production, and sound as a whole.

The Brand

Label-less and thriving, Brockhampton, does all of their own marketing efforts from social media to Public Relations. Having made their debut onto the music scene in 2016, the boys have already released three albums, Saturation 1, 2, and 3, and have sold-out nationwide on their first U.S. tour. 

Appropriately titled, the Saturation saga was designed to saturate the music industry with their unique sound and progressive lyrics that delve into the notion of feeling like an outcast and th realities of feeling out of place from a young age.

Their established sender of their previously stated message is the above-pictured relatable, diverse, and incredibly creative group of young millennial men.
The Branding

After selecting their senders and desired receivers, Brockhampton had to establish the means in which would be most efficient to release and market their unique content to their target market. These methods include strong, direct, frequent, and technologically advanced social media content on all social media platforms. Social media is their prime means of marketing due to their fan base’s reliance on social media and their tech-savy nature of connecting with the world.

With a direct appeal approach and their ability to relate with their listeners, Brockhampton has certainly saturated the market in 2017, and with their expertly executed marketing means, they will continue to-do so in 2018.  

For a closer look on how Brockhampton entered and saturated the music industry last year, check out this link: http://pigeonsandplanes.com/in-depth/2017/07/brockhampton-saturation-interview-review